Located within Tanah Sutera Utama of Johor Bahru, The Seed is extensively connected with several lifestyle conveniences such as Jusco, Tesco, Sutera Mall and the Giant Hypermarket being nearby. The dynamism of the restaurants and retail outlets which are a stone's throw away also radiates much energy to provide a hyped atmosphere for residents of The Seed to unwind and indulge themselves in at whim, due to the proximity of these retail outlets.

The Seed is also surrounded by several quality education centres, providing the finest in local and international education. With several colleges such as the Southern University College, Marlborough College Malaysia and various other top-notch universities in EduCity, education need not be a worrying concern for residents of The Seed. Also, with The Seed's location being a few minutes drive away from the Causeway or Second Link, this comes as a great convenience for Singaporean workers residing in Johor Bahru. Residents of The Seed are still able to enjoy more extensive regional inter-connectivity due to the Senai International Airport being just a 15-minute drive away from home.

The Seed is a quality development by one of Johor's leading developer, Tanah Sutera Development Sdn Bhd, which is a joint venture company formed from the collaboration of Singapore companies such as Keppel Land and CapitaLand, and Malaysian companies like Permodalan Nasional BHD and Prime Site.